Sample SEO report
A sample SEO report you can read and download
A complete monthly report from a made-up agency, Northlight Digital, for a made-up client, Hartley's Bakery in Bolton. It's four pages, as a PDF. The names and numbers are invented, but the report is the real thing: it's what Digital Adept produces.
What your clients receive
A monthly report that proves the work
Under your name and colours, never ours. It opens with the month's wins at a glance and what happened in plain English, then shows the work your team did, each fix confirmed by our checks, and what it changed in Google.
- The month's wins in big numbers, and the biggest climber on Google
- A summary you can edit, written for the client, not for SEOs
- Work completed, with fixes confirmed by the next crawl
- Clicks charted against the month before, and rankings that show each move
- What comes next, as your plan for the month ahead
The agency and its client are made up; the report is the real thing.
The example, page by page
Page 1: the month at a glance
Four headline numbers: 40% more clicks from Google, £4,310 in sales from search engines, 4 of 5 tracked searches on page one, and 42% of AI assistants' answers naming the bakery. Then a personal note, a short summary, and the SEO score rising from 71 to 86.
Page 2: the work and the results
Work completed comes first: 3 hours 30 minutes, with each fix marked as confirmed by the checks. Then 1,418 clicks from Google, about 47 a day, the top searches and the tracked keywords.
Page 3: rankings and visitors
Where each keyword ranks from Bolton on mobile, next to two local competitors. Then what visitors from search engines did: 1,544 visits, 87 enquiries and sales, and which landing pages brought them.
Page 3: visibility in AI assistants
How many answers from AI assistants named the bakery, compared with the same two competitors.
Page 4: speed, uptime and what's next
Mobile speed and Core Web Vitals, uptime, new issues spotted and the SEO score against competitors. It ends with the two things the agency will work on next month.
What to copy from it
Whatever tool you use, these habits make a report easier for a client to read.
Start with what they care about
Clicks, enquiries and sales come first. The SEO score comes after, with a plain explanation.
Put numbers in everyday terms
"About 47 clicks a day" means more to a bakery owner than a monthly total.
Show the work
A list of finished tasks, and how long they took, answers "what am I paying for?" before it's asked.
Explain what won't match
Google's clicks and Analytics' visits are counted differently. The example says so, which saves an awkward email.
Add a personal note
Two sentences from a real person show the report isn't just a machine sending charts.
End with the plan
The next two jobs turn a look back into a reason to carry on.
Questions
- Can I download the sample SEO report?
- Yes. It's a four-page PDF, free to read and download, with no form to fill in.
- Is this a real client?
- No. Northlight Digital and Hartley's Bakery are made up, and so are the numbers. The layout and sections are exactly what Digital Adept produces.
- What should a monthly SEO report include?
- A short summary, clicks from Google, tracked keywords, the work you finished and your plan for next month. The SEO report template sets out each section to copy.
- Can I put my own logo on it?
- Yes. Reports, PDFs and emails carry your logo, colours and agency name, and never ours.
- How do I make one for my clients?
- 7-day free trial, no card needed. Plans from £59 a month for 10 client websites.
Try it on a client website today
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